rein4ce news

rein4ce goes 4 social media

August, 2009. rein4ce, the reinsurance and insurance public relations company, has successfully moved into social media.

The company, which was formed in 2008, has built up presence on Twitter and LinkedIn and in the blogosphere and has been developing the profile of “reinsurance girl” as an industry thought leader.

The reinsurance girl’s blog http://reinsurancegirl.blogspot.com/, has become widely read and reinsurance girl on Twitter http://twitter.com/reinsurancegirl has developed more than 100 industry followers in less than two months. A new rein4ce LinkedIn group, called Les Rendez-Vous de Monte Carlo has also been a huge success, with nearly 50 new members signing up in less than a week.

“We are delighted by how well our social media profile has been improving,” said Mairi Mallon, managing director of rein4ce Ltd. “While the jury is still out on whether Twitter and the likes can be used to make real money for a company, the social media platforms are ideal for public relations and we are now developing products for our clients to take advantage of this increasingly popular way of communicating.”

Why social media?

• According to Forrester, 3 our of 4 Americans use social technology
• 2/3 of the global internet population visit social networks, according to research done by Neilsen
• 13 hours of video is uploaded to YouTube every minute
• On LinkedIn, the Finance Club has 18,167 members, Global Insurance Professionals 9,146 members, Global Insurance Network 6,133 members and Reinsurance Insurance Professionals World Wide 5,005
• Estimates vary on how many people use Twitter – and it varies from several million up to about 14 million. Mashable.com alone has 1.3 million followers.
• LinkedIn is a global network of over 42 million professionals from every country around the world, with approximately half of the member base outside the United States

 

Journalists Form PR Company
Royal Gazette, Bermuda

September 2008

September 2008

September 2008

rein4ce founders Mairi Mallon and Stephen Breen are in Monte Carlo this week for one of the world’s most important reinsurance events, the Rendez-Vous de Septembre.

Most of the key decision-makers in the reinsurance industry will be there for the annual networking event, and Mairi and Stephen will be using their time in Monte Carlo to showcase rein4ce’s services.

"There is no better networking opportunity in the reinsurance calendar than Rendez-vous because everyone who is anyone in the industry is gathered in the one place in relaxed surroundings," said Mairi.

"It was always our intention to be up and running in time for Monte Carlo, and I’m delighted that we have met that target and are now open for business."

rein4ce opens for business

September 2008

rein4ce, a new communications company providing specialist writing and public relations consultancy services to the reinsurance, insurance and risk management industries, has opened for business.

rein4ce will use specialist re-insurance writers and production journalists in the UK and Bermuda to offer a wide range of copywriting services and PR support.

The company has been founded by experienced reinsurance journalist and public relations consultant Mairi Mallon, and national newspaper journalist and PR professional Stephen Breen.

Following extensive market research, the company believes there is a strong, unmet, demand from reinsurance companies – and the businesses that service them – for professionals who can not only deliver well-written corporate literature, but who also have a strong understanding of the sector and impressive industry contacts.

"Reinsurance is a very specialised subject, and what we constantly hear from reinsurance marketing and PR departments in they have to waste a lot of time explaining the basics of what they do when they talk to copywriters and PR agencies," said rein4ce Managing Director Mallon.

"When it comes to corporate communications, we are convinced that there is a big demand for rein4ce’s unique combination of great writing, industry know-how and extensive contacts."

rein4ce is offering a range of services including copywriting, web writing, speech-writing, ghost-writing articles, generating story ideas, and public relations consultancy services. The company is also offering complete media start-up packages for new reinsurance companies that includes logo and brochure design through to web writing and an initial press release.

The services will be aimed at a wide range of professionals within the reinsurance, insurance and risk management industries and businesses that service them including PR and marketing departments, brokers, underwriters, associated professionals such as lawyers, bankers, accountants, captive managers, professional associations and overseas jurisdictions.

Mallon and Breen say they were delighted to have the business up and running in September in time for the Rendez-vous de September in Monte Carlo, and were looking forward to a busy few months following up on encouraging leads.

Breen, a former national newspaper reporter who founded his own PR and communications company Breen Media in 2005, believes the credit crunch will present business opportunities for rein4ce.

"Whenever times get tough, the first parts of a business to suffer are normally training, PR and marketing," he said.

"We know that PR and marketing departments will be coming under an awful lot of pressure to keep on producing with reduced resources, and we feel rein4ce is perfectly placed to take the strain if they need to outsource work."

rein4ce will initially use a network of freelance reinsurance writers and editors, including former Global Reinsurance and Strategic Risk editor, Helen Yates, Bermuda-based contributing editor of the Bermuda Insurance Quarterly, Chris Gibbons, and Lindsey Rogerson, the award-winning former editor of Private Banker International, who writes a monthly investment focus for Global Reinsurance.

• Writing skills

  We have assembled a network of some of the best reinsurance journalists in the world.
  • Unlike some agencies, rein4ce only uses seasoned journalists, so we know we can provide you with crisply-written copy – delivered on time.

• Knowledge

  Collectively, our journalists have been writing about reinsurance, insurance and risk for decades.
  • They know the issues and the trends and have built up an expert knowledge of many aspects of the industry, from securitisation and sidecars to catastrophe bonds and convergence.

• Contacts

  Our journalists either know, or have interviewed or written about, most of the big players in the industry.
  • We also know the main editors, publishers and journalists in the reinsurance media, which we feel gives us an advantage over other agencies.

• Value

  We are a niche agency, so we don’t have the heavy overheads of the bigger firms.
  • That’s one reason why we can charge competitive rates that offer clients great value for money.