reinsurance girl’s blog voted into top blogs for insurance law by LexisNexis for 2011

Posted on November 15, 2011 by Mairi

We received an email late last night at rein4ce telling us that this blog has been voted onto the top 50 blogs by the LexisNexis Insurance Law Community (cheers from the office floor).

We are delighted, of course. It is the second year running that we have been voted onto this list, and we find ourselves in very distinguished company. As rein4ce is a public relations company rather than an insurance or law firm, it is particularly pleasing to have made the list. We specialise in public relations for the insurance and reinsurance markets – and companies that service them such as law firms – and it is a real accolade to have been selected. Continue reading →

Welcome to our new website

Posted on September 6, 2011 by Mairi

We are really pleased with our new website www.rein4ce.co.uk and re-branding, which we have launched today just in time for the reinsurance conference, Les Rendez-Vous in Monte Carlo.

Please give us your feedback – and anything you would like to see on here that is not explained.

As many readers know, we are a public relations company that specialises in financial services, particularly insurance and reinsurance and we also deal with the companies that serve this market.

We also have a niche expertise in business to business social media – a skill set developed out of a need in the market. So, if you are so inclined and are on any platforms, please find us – we are on Twitter (@rein4cePR and @reinsurancegirl), Facebook, and LinkedIn and Mairi Mallon and Stephen Breen are also on Google+.

And if you are not, here is a wee video (showing my age here) to help us celebrate…. Celebration time! Cool and the Gang

Social Media guidelines – a freebie for insurance and reinsurance bods

Posted on June 6, 2011 by Mairi

It's Free!

Some say you don’t get something for nothing – well that is not true. Today we are feeling generous.

At rein4ce, we feel that social media should be part of the public relations (PR) offering – and we help clients get to grips with it.

And the first thing we do is issue guidelines for staff – they need to know where they stand, and management needs to draw a line in the sand to legally protect their company.

Today, below, you will find sensible social media guidelines to use in your company. This will not only help your employees know what they are and are not allowed to do, but also help you with risk management by ring-fencing your company from inappropriate behaviour from rogue staff (and it happens, I tell you).

Here below I’ve pasted a short set of rules, and a longer set of guidelines. They are based a lot on common sense, other guidelines we Continue reading →

Back to risk management with Facebook – for insurance and reinsurance companies

Posted on November 5, 2010 by Mairi

I had a huge response to last week’s posting on Facebook inserting Wikipedia pages of Fortune 500 and FTSE 100 companies without their permission – or even knowledge. It is a potential public relations disaster.

Many listed insurance and reinsurance companies and large insurance and reinsurance brokers (and other large corporations) now have “Pages” which are listed under their name under the tag “Organization”. Swiss Re and Munich Re are there. As are many, many others. The bigger the organisation, the more likely it is to have a page.

A little technical detail now to follow up on last week’s post: Continue reading →

The risk/reward of social media in insurance and reinsurance

Posted on April 19, 2010 by Mairi

Our industry deals with risk every minute of every day. So it is a little surprising to find out how little thought has gone into the risk/reward equation for insurers and reinsurers and the use of social media.

Here I’ll look at the most common risks associated with using social media in insurance and reinsurance. Continue reading →

More on insurance, reinsurance and social media

Posted on January 26, 2010 by Mairi

A young Cindy

As the new year starts, pr and marketing departments in the insurance and reinsurance markets are starting to keep their promise to take social media on board. Slowly but surely, the market is recognising how powerful a tool social media can be as part of a marketing or public relations campaign.

Evidence is there – Zurich has a shiny and brilliant new blog called Zurich Risk Debate headed up their equally brilliant chief economist Daniel Hofmann. Continue reading →