Welcome to our new website

Posted on September 6, 2011 by Mairi

We are really pleased with our new website www.rein4ce.co.uk and re-branding, which we have launched today just in time for the reinsurance conference, Les Rendez-Vous in Monte Carlo.

Please give us your feedback – and anything you would like to see on here that is not explained.

As many readers know, we are a public relations company that specialises in financial services, particularly insurance and reinsurance and we also deal with the companies that serve this market.

We also have a niche expertise in business to business social media – a skill set developed out of a need in the market. So, if you are so inclined and are on any platforms, please find us – we are on Twitter (@rein4cePR and @reinsurancegirl), Facebook, and LinkedIn and Mairi Mallon and Stephen Breen are also on Google+.

And if you are not, here is a wee video (showing my age here) to help us celebrate…. Celebration time! Cool and the Gang

Social Media guidelines – a freebie for insurance and reinsurance bods

Posted on June 6, 2011 by Mairi

It's Free!

Some say you don’t get something for nothing – well that is not true. Today we are feeling generous.

At rein4ce, we feel that social media should be part of the public relations (PR) offering – and we help clients get to grips with it.

And the first thing we do is issue guidelines for staff – they need to know where they stand, and management needs to draw a line in the sand to legally protect their company.

Today, below, you will find sensible social media guidelines to use in your company. This will not only help your employees know what they are and are not allowed to do, but also help you with risk management by ring-fencing your company from inappropriate behaviour from rogue staff (and it happens, I tell you).

Here below I’ve pasted a short set of rules, and a longer set of guidelines. They are based a lot on common sense, other guidelines we Continue reading →

Happy New Year Insurance and Reinsurance People! Six ways to have happy social media planning in 2011!

Posted on January 7, 2011 by Mairi

Firstly, Happy New Year to you all – may you all have a prosperous 2011.

Secondly, thanks for your support in 2010, and for reading my blog. Last year was a year when many wholesale insurers, reinsurers and service providers start to use social media. Some jumped in with both feet, while others dipped their toes and others still watched from the sidelines to admire the ripples… and see if anyone drowned in this medium that scares so many.

Results were varied. Under the sheer weight of the work needed to harness the power of LinkedIn, blogging, Facebook and Twitter successfully as a big corporate, some floundered, others lost their way and some even gave up the ghost and left their excellent work hanging in cyberspace. Some kept hacking away at the cliff-face and have made real progress in their understanding and use of the medium within the restrictions of the corporate world. Continue reading →

reinsurance YouTube video a huge hit with over 21,500 viewers

Posted on July 15, 2010 by Mairi

In the worlds of wholesale insurance and conservative reinsurance, we are not really into gimmicky or flashy marketing campaigns.

But it is interesting to note that even for us, YouTube can work. We may not be on the same level as Old Spice Man – see here:

He has sadly ended his successful YouTube/Twitter campaign.

One REINSURANCE video has shown we can make a difference and here it is:

Called The New Insurance Tax, it is a YouTube video for the Washington-based Coalition for Competitive Insurance Rates shows just how powerful new social media tools can be – but only if you have a good, clear message. Continue reading →