Back to risk management with Facebook – for insurance and reinsurance companies

Posted on November 5, 2010 by Mairi

I had a huge response to last week’s posting on Facebook inserting Wikipedia pages of Fortune 500 and FTSE 100 companies without their permission – or even knowledge. It is a potential public relations disaster.

Many listed insurance and reinsurance companies and large insurance and reinsurance brokers (and other large corporations) now have “Pages” which are listed under their name under the tag “Organization”. Swiss Re and Munich Re are there. As are many, many others. The bigger the organisation, the more likely it is to have a page.

A little technical detail now to follow up on last week’s post: Continue reading →

The amazing folly of large corporations not being on Facebook

Posted on October 29, 2010 by Mairi

Today I was looking for something on Facebook and came across the Lloyd’s of London group site. What I found (see screen grab below) was a page imported from Wikipedia – this time in Portuguese (!). I’ve talked about this before, but it really beggars belief that Lloyd’s is so sloppy in its risk and brand management as to not have control of its own Facebook page.

A while back, Facebook started importing Wikipedia pages for Fortune 100 and FTSE 100 companies onto Facebook if the companies did not have a Facebook page – all without their knowlegde . Remember Wiki pages are updated by the general public, and not controlled by any company or organisation. I’m sure you can see the risks of that without me having to spell them out. For corporations that pride themselves in managing their image this is not good – to put it mildly. Continue reading →