Posts Tagged ‘YouTube’

reinsurance YouTube video a huge hit with over 21,500 viewers

Thursday, July 15th, 2010

In the worlds of wholesale insurance and conservative reinsurance, we are not really into gimmicky or flashy marketing campaigns.

But it is interesting to note that even for us, YouTube can work. We may not be on the same level as Old Spice Man – see here:

He has sadly ended his successful YouTube/Twitter campaign.

One REINSURANCE video has shown we can make a difference and here it is:

Called The New Insurance Tax, it is a YouTube video for the Washington-based  Coalition for Competitive Insurance Rates shows just how powerful new social media tools can be – but only if you have a good, clear message. (more…)

Tags: , , , ,
Posted in YouTube, insurance, reinsurance, risk managment, social media, traditional media, twitter | No Comments »

YouTube…? In reinsurance? Twitter…? For risk managers? What is the world coming to…

Friday, June 18th, 2010

Woo-hoo. The revolution is coming. This week we saw Airmic (RIMS for the UK) tweet up. In other industries, this may not seem such a big deal, but in the insurance and reinsurance/ risk management world, it is a mini-revolution. Big screens showed every time anyone tweeted with #AIRMIC2010 – and it really made an impact during the conference.

And at the same time the reinsurance industry started using YouTube. As I write, there have been 12,244 views of the video – which is a lot if you are not a cute kitten falling off a workspace or a child getting whacked by their brother. Called “The New Insurance Tax” it shows how people and businesses buy insurance, then this risk is offset by the insurers buying reinsurance. There is even a fan page on facebook... (more…)

Tags: , , , , , ,
Posted in blog, conference, reinsurance, risk managment, twitter | 2 Comments »