In the worlds of wholesale insurance and conservative reinsurance, we are not really into gimmicky or flashy marketing campaigns.
But it is interesting to note that even for us, YouTube can work. We may not be on the same level as Old Spice Man – see here:
He has sadly ended his successful YouTube/Twitter campaign.
One REINSURANCE video has shown we can make a difference and here it is:
Called The New Insurance Tax, it is a YouTube video for the Washington-based Coalition for Competitive Insurance Rates shows just how powerful new social media tools can be – but only if you have a good, clear message. (more…)
