a blog on all things insurance, reinsurance, public relations and social media
Archive for the ‘insurance’ Category
Friday, August 27th, 2010
Part II
Risk Management
For years the insurance and reinsurance markets have been talking about Enterprise Risk Management. Well, believe it or not, these days, risk managers should be looking at not just media, and communications in general, but also taking a good hard look at social media.
Again, Facebook is high on the list of factors that could impact on reputational risk. Facebook is probably the least useful tool so far in business to business social media for insurance and reinsurance markets. Those doing it well include Insurance Journal, Travelers and of course the rather wonderful Allianz Knowledge – who astonish and amaze at every turn.
So – don’t get to “het up” about it, as we say in Scotland. Like all social media, it is not rocket science – it just takes a wee bit of time to learn and understand – and a whole lot of common sense. Just think about what you want to say and who you want to say it to – before you do anything – and don’t do anything on Facebook that does not fit in with your corporate image or guidelines.
For those new to this, have a look at the recent Business Insurance webinar on the risks associated with social media – Marsh’s Simon Barker makes a lot of sense when he talks about social media in context of enterprise risk management and also on how to react to negative comments. (more…)
Tags: enterprise risk management, ERM, facebook, insurance, reinsurance, social media
Posted in digital, insurance, public relations, reinsurance, risk, risk managment | No Comments »
Friday, August 20th, 2010
I know I’ve promised Part 2 of the Risk and Rewards of Facebook, but that can wait. I’m just back from my hols and it has been a pretty exciting couple of weeks for rein4ce and the lesson is on hold because I want to bang my own drum today.
All the excitement in the office is due to the fact that:
- We made it to number four spot in the top ten most influential PR companies (it is on page 26 at the top) in the market in Reinsurance Magazine. They said of us: “The new kid on the block, ex-journalist Mairi Mallon’s rein4ce is making waves, especially in social media. One to watch, especially in Bermuda: she is pulling in new clients at speed”. And…
- Our blog was put on the list of Lexus Nexus’ Insurance Law Community’s Top 50 Insurance Blogs – which, by the way, is an excellent list of industry blogs from all kinds of market participants and their service providers. (more…)
Posted in Bermuda, PR, blog, insurance, public relations, reinsurance, social media | No Comments »
Monday, July 26th, 2010
Part 1
The risks of Employees:
Last week Facebook hit half a billion active users. Many in the insurance and reinsurance world would say “so what”, but in the most basic business, let alone complex risk management, Facebook’s risks and rewards have to be understood.
If you don’t know the risks with employees – here they are: basically your staff can go on and do oodles of reputational damage if you: a) hire substandard people who don’t know the boundaries; and b) don’t tell them they can’t. From criticising competitors to revealing trade secrets, Facebook is number 1 when it comes to giving managers the jitters. (more…)
Tags: facebook, insurance, reinsurance, risk, Risk Management, social media guidelines
Posted in facebook, insurance, reinsurance, risk, risk managment, social media | 1 Comment »
Friday, March 26th, 2010
I had a busy week last week in Bermuda, with the excellent World Insurance Forum, a breakfast briefing on social media for international business, and helping organise, PR and co-chair Reinsurance Magazine’s Bermuda Reinsurance Club. I managed to zip around on a moped for a while, re-living my youth, but did not make it to swim with the dolphins again – next time when the wind is not so high.
The World Insurance Forum was video cast, so if you were not there, you can watch it. Some really good sessions to watch if you are stuck in an airport with an iphone and some time to spare – very modern and 2.0 of WIF to record the sessions. And there was lots of great coverage of the Bermuda Reinsurance Club both before the event (well, I am a PR person…) and after…with cover in Bernews, four stories in The Royal Gazette (the best two linked here) and The Bermuda Sun. (more…)
Posted in Bermuda, Bermuda Reinsurance Club, Dublin, European Insurance Forum, LinkedIn, PR, World Insurance Forum, blog, conference, insurance, public relations, reinsurance, social media | 3 Comments »
Wednesday, March 10th, 2010
I’ve got a busy week ahead. I’m off to Bermuda for a week on Sunday and have a hectic schedule. Not only is the World Insurance Forum on, with a dazzling array of top CEOs on show, with its associated lunches and dinners, but the week is stacking up with other events too.
First of all, on the quest to enlighten all those who will listen, I’m holding a breakfast briefing for International Business on Monday morning (March 15) on how they can use social media. International Business is the term used in Bermuda for companies that are domiciled there but do not do business with the locals, so it is the likes of Renaissance Re, AXIS,Arch, Endurance, Ariel Re…. there are quite a few of them. Anyhow, I’m on a mission with Goldgerg Segalla’s top blogger and LinkedIn master Dan Gerber, to show all who are willing to listen in a room in BUEI that social media can be for grown ups – and can be used in a corporate way. Thanks to @MunichReAmerica and @RiskDebate (Zurich) for calling it a “must attend event” on Twitter. (more…)
Tags: Bermuda, Bermuda Reinsurance Club, insurance, reinsurance, social media, World Insurance Forum
Posted in Bermuda, World Insurance Forum, conference, conference season, insurance, reinsurance, social media | No Comments »
Monday, February 22nd, 2010
I’m dusting off my conference gear this week as March is going to be packed
full of reinsurance-relevant conferences – so if you need to work up your air miles, here is a guide to the best on this month.
This list takes you from Qatar, to Bermuda, to Arizona, to Dublin – a nice round of geographies and subjects being covered. (more…)
Tags: conference, conference season, European Insurance Forum, insurance, Mulqatar, reinsurance, reinsurance roundtable, Scottsdale Arizona, The Bermuda Reinsurance Club, World Insurance Forum
Posted in Bermuda, Dublin, blog, brokers, catastrophe, conference, conference season, insurance, qatar, reinsurance, underwriters | 2 Comments »
Monday, February 15th, 2010
Last week I attended an event in London where Jim Wrynn, the New York Superintendent of Insurance, gave details of plans for the proposed New York Insurance Exchange (NYIE).
James Wrynn
While he laid out the timescale – which could see plans completed by as early as September – at the Insider Scope (organised by Insurance Insider) event, you could feel a sense of discomfort creep across the audience. Here were several hundred of the great and the good of the London Market assembled to hear if New York was planning to blow Lloyd’s out of the water. (more…)
Tags: insurance, James Wrynn, Lloyd's of London, London market, New York Exchange
Posted in Lloyd's of London, London market, NYIE, New York Exchange, New York Insurance Exchange, insurance, reinsurance | No Comments »
Our industry deals with risk every minute of every day. So it is a little surprising to find out how little thought has gone into the risk/reward equation for insurers and reinsurers and the use of social media.