Archive for the ‘facebook’ Category

The risk and rewards of Facebook for insurers and reinsurers

Monday, July 26th, 2010

Part 1

The risks of Employees:

Last week Facebook hit half a billion active users. Many in the insurance and reinsurance world would say “so what”, but in the most basic business, let alone complex risk management, Facebook’s risks and rewards have to be understood.

facebook imageIf you don’t know the risks with employees – here they are: basically your staff can go on and do oodles of reputational damage if you: a) hire substandard people who don’t know the boundaries; and b) don’t tell them they can’t. From criticising competitors to revealing trade secrets, Facebook is number 1 when it comes to giving managers the jitters. (more…)

Social Media in insurance lesson 1: Measuring the buzz

Monday, May 17th, 2010

I was just writing text for a slide about measuring the buzz of social media for a webinar I’m doing later this week for lawyers in the US, and I thought it would be good to share some of this information on this blog.

I’m presenting with the great Dan Gerber of US law firm Goldberg Segalla and we will be talking to several hundred corporate lawyers who specialise in insurance and reinsurance on the call through a slideshow on using social media for client development as part of a programme set up by the International Association of Defense Counsel. (more…)

The risk/reward of social media in insurance and reinsurance

Monday, April 19th, 2010

weightsOur industry deals with risk every  minute of every day. So it is a little surprising to find out how little thought has gone into the risk/reward equation for insurers and reinsurers and the use of social media.

Here I’ll look at the most common risks associated with using social media in insurance and reinsurance. (more…)

Who to follow: insurance and reinsurance businesses in social media

Thursday, April 8th, 2010

Happy Easter, one and all. After  a few days off, I’m back at work, ploughing through my to-do list, which includes writing this blog following the Easter break.

I was going to look at the risk/rewards of social media in our world, but I will leave that harder subject for next week – and ease myself in with a short list on who to follow, look out for and, quite frankly, copy. (more…)