Archive for the ‘blog’ Category

Celebration Time!

Friday, August 20th, 2010

I know I’ve promised Part 2 of the Risk and Rewards of Facebook, but that can wait. I’m just back from my hols and it has been a pretty exciting couple of weeks for rein4ce and the lesson is on hold because I want to bang my own drum today.

All the excitement in the office is due to the fact that:

  1. We made it to number four spot in the top ten most influential PR companies (it is on page 26 at the top) in the market in Reinsurance Magazine. They said of us: “The new kid on the block, ex-journalist Mairi Mallon’s rein4ce is making waves, especially in social media. One to watch, especially in Bermuda: she is pulling in new clients at speed”. And…
  2. Our blog was put on the list of Lexus Nexus’ Insurance Law Community’s Top 50 Insurance Blogs – which, by the way, is an excellent list of industry blogs from all kinds of market participants and their service providers. (more…)

Posted in Bermuda, PR, blog, insurance, public relations, reinsurance, social media | No Comments »

YouTube…? In reinsurance? Twitter…? For risk managers? What is the world coming to…

Friday, June 18th, 2010

Woo-hoo. The revolution is coming. This week we saw Airmic (RIMS for the UK) tweet up. In other industries, this may not seem such a big deal, but in the insurance and reinsurance/ risk management world, it is a mini-revolution. Big screens showed every time anyone tweeted with #AIRMIC2010 – and it really made an impact during the conference.

And at the same time the reinsurance industry started using YouTube. As I write, there have been 12,244 views of the video – which is a lot if you are not a cute kitten falling off a workspace or a child getting whacked by their brother. Called “The New Insurance Tax” it shows how people and businesses buy insurance, then this risk is offset by the insurers buying reinsurance. There is even a fan page on facebook... (more…)

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Posted in blog, conference, reinsurance, risk managment, twitter | 2 Comments »

Social Media in insurance lesson 1: Measuring the buzz

Monday, May 17th, 2010

I was just writing text for a slide about measuring the buzz of social media for a webinar I’m doing later this week for lawyers in the US, and I thought it would be good to share some of this information on this blog.

I’m presenting with the great Dan Gerber of US law firm Goldberg Segalla and we will be talking to several hundred corporate lawyers who specialise in insurance and reinsurance on the call through a slideshow on using social media for client development as part of a programme set up by the International Association of Defense Counsel. (more…)

Posted in LinkedIn, blog, digital, facebook, reinsurance, social media, twitter | 1 Comment »

The risk/reward of social media in insurance and reinsurance

Monday, April 19th, 2010

weightsOur industry deals with risk every  minute of every day. So it is a little surprising to find out how little thought has gone into the risk/reward equation for insurers and reinsurers and the use of social media.

Here I’ll look at the most common risks associated with using social media in insurance and reinsurance. (more…)

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Posted in LinkedIn, London market, PR, blog, digital, facebook, insurance, public relations, reinsurance, risk, risk managment, social media, traditional media, twitter | 9 Comments »

Who to follow: insurance and reinsurance businesses in social media

Thursday, April 8th, 2010

Happy Easter, one and all. After  a few days off, I’m back at work, ploughing through my to-do list, which includes writing this blog following the Easter break.

I was going to look at the risk/rewards of social media in our world, but I will leave that harder subject for next week – and ease myself in with a short list on who to follow, look out for and, quite frankly, copy. (more…)

Posted in Bermuda, LinkedIn, blog, facebook, insurance, reinsurance, risk, social media, twitter | 6 Comments »

It’s not rocket science… Social Media and insurance and reinsurance

Friday, March 26th, 2010

hamiltonI had a busy week last week in Bermuda, with the excellent World Insurance Forum, a breakfast briefing on social media for international business, and helping organise, PR and co-chair Reinsurance Magazine’s Bermuda Reinsurance Club. I managed to zip around on a moped for a while, re-living my youth, but did not make it to swim with the dolphins again – next time when the wind is not so high.

The World Insurance Forum was video cast, so if you were not there, you can watch it. Some really good sessions to watch if you are stuck in an airport with an iphone and some time to spare – very modern and 2.0 of WIF to record the sessions. And there was lots of great coverage of the Bermuda Reinsurance Club both before the event (well, I am a PR person…) and after…with cover in Bernews, four stories in The Royal Gazette (the best two linked here) and The Bermuda Sun. (more…)

Posted in Bermuda, Bermuda Reinsurance Club, Dublin, European Insurance Forum, LinkedIn, PR, World Insurance Forum, blog, conference, insurance, public relations, reinsurance, social media | 3 Comments »

March Madness – reinsurance and insurance conferences a go-go

Monday, February 22nd, 2010

I’m dusting off my conference gear this week as March is going to be packedglobe full of reinsurance-relevant conferences – so if you need to work up your air miles, here is a guide to the best on this month.

This list takes you from Qatar, to Bermuda, to Arizona, to Dublin – a nice round of geographies and subjects being covered. (more…)

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Posted in Bermuda, Dublin, blog, brokers, catastrophe, conference, conference season, insurance, qatar, reinsurance, underwriters | 2 Comments »

More on insurance, reinsurance and social media

Tuesday, January 26th, 2010
A young Cindy

A young Cindy

As the new year starts, pr and marketing departments in the insurance and reinsurance markets are starting to keep their promise to take social media on board. Slowly but surely, the market is recognising how powerful a tool social media can be as part of a marketing or public relations campaign.

Evidence is there – Zurich has a shiny and brilliant new blog called Zurich Risk Debate headed up their equally brilliant chief economist Daniel Hofmann. (more…)

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Posted in LinkedIn, PR, Pepsi, blog, health insurance, insurance, public relations, reinsurance, social media, twitter, us casualty | No Comments »