Archive for the ‘traditional media’ Category

reinsurance YouTube video a huge hit with over 21,500 viewers

Thursday, July 15th, 2010

In the worlds of wholesale insurance and conservative reinsurance, we are not really into gimmicky or flashy marketing campaigns.

But it is interesting to note that even for us, YouTube can work. We may not be on the same level as Old Spice Man – see here:

He has sadly ended his successful YouTube/Twitter campaign.

One REINSURANCE video has shown we can make a difference and here it is:

Called The New Insurance Tax, it is a YouTube video for the Washington-based  Coalition for Competitive Insurance Rates shows just how powerful new social media tools can be – but only if you have a good, clear message. (more…)

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Posted in YouTube, insurance, reinsurance, risk managment, social media, traditional media, twitter | No Comments »

The risk/reward of social media in insurance and reinsurance

Monday, April 19th, 2010

weightsOur industry deals with risk every  minute of every day. So it is a little surprising to find out how little thought has gone into the risk/reward equation for insurers and reinsurers and the use of social media.

Here I’ll look at the most common risks associated with using social media in insurance and reinsurance. (more…)

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Posted in LinkedIn, London market, PR, blog, digital, facebook, insurance, public relations, reinsurance, risk, risk managment, social media, traditional media, twitter | 9 Comments »

Coming up for air in 2010

Friday, December 11th, 2009

eu-financial-crisis-largeAs the year draws to a close, and underwriters work on finalising their January renewals, our work here at service providers like rein4ce normally starts to slow down.

This year, however, it has been different. I don’t know whether the trauma of the financial crisis has held many trapped in the headlights for most of 2009 ensuring even the most adventurous have been keeping their head down.

Now in the final throes of 2010 rein4ce is receiving more enquiries than ever before from companies looking to raise their profile in 2010 – especially through social media.

Financial services public relations, whether in traditional media or in the new arenas of social media we have been working on at rein4ce, is all about building profile, becoming known (or better known) as an expert in the field.

And a the PR toolkit of press releases, first person pieces,  features in trade magazines and professional commentary has now been added to with the use of the likes of blogs, Twitter and LinkedIn, which can target specific audiences with laser-precision – ideal for our market.

It will be interesting to see what new tools 2010 will bring – and whether PR practitioners like myself can find ways of using these tools in a professional business way to help our clients.

Posted in LinkedIn, London market, PR, insurance, public relations, reinsurance, social media, traditional media, twitter, underwriters | No Comments »