Archive for the ‘social media’ Category

Celebration Time!

Friday, August 20th, 2010

I know I’ve promised Part 2 of the Risk and Rewards of Facebook, but that can wait. I’m just back from my hols and it has been a pretty exciting couple of weeks for rein4ce and the lesson is on hold because I want to bang my own drum today.

All the excitement in the office is due to the fact that:

  1. We made it to number four spot in the top ten most influential PR companies (it is on page 26 at the top) in the market in Reinsurance Magazine. They said of us: “The new kid on the block, ex-journalist Mairi Mallon’s rein4ce is making waves, especially in social media. One to watch, especially in Bermuda: she is pulling in new clients at speed”. And…
  2. Our blog was put on the list of Lexus Nexus’ Insurance Law Community’s Top 50 Insurance Blogs – which, by the way, is an excellent list of industry blogs from all kinds of market participants and their service providers. (more…)

The risk and rewards of Facebook for insurers and reinsurers

Monday, July 26th, 2010

Part 1

The risks of Employees:

Last week Facebook hit half a billion active users. Many in the insurance and reinsurance world would say “so what”, but in the most basic business, let alone complex risk management, Facebook’s risks and rewards have to be understood.

facebook imageIf you don’t know the risks with employees – here they are: basically your staff can go on and do oodles of reputational damage if you: a) hire substandard people who don’t know the boundaries; and b) don’t tell them they can’t. From criticising competitors to revealing trade secrets, Facebook is number 1 when it comes to giving managers the jitters. (more…)

reinsurance YouTube video a huge hit with over 21,500 viewers

Thursday, July 15th, 2010

In the worlds of wholesale insurance and conservative reinsurance, we are not really into gimmicky or flashy marketing campaigns.

But it is interesting to note that even for us, YouTube can work. We may not be on the same level as Old Spice Man – see here:

He has sadly ended his successful YouTube/Twitter campaign.

One REINSURANCE video has shown we can make a difference and here it is:

Called The New Insurance Tax, it is a YouTube video for the Washington-based  Coalition for Competitive Insurance Rates shows just how powerful new social media tools can be – but only if you have a good, clear message. (more…)

Social Media in insurance lesson 1: Measuring the buzz

Monday, May 17th, 2010

I was just writing text for a slide about measuring the buzz of social media for a webinar I’m doing later this week for lawyers in the US, and I thought it would be good to share some of this information on this blog.

I’m presenting with the great Dan Gerber of US law firm Goldberg Segalla and we will be talking to several hundred corporate lawyers who specialise in insurance and reinsurance on the call through a slideshow on using social media for client development as part of a programme set up by the International Association of Defense Counsel. (more…)

The risk/reward of social media in insurance and reinsurance

Monday, April 19th, 2010

weightsOur industry deals with risk every  minute of every day. So it is a little surprising to find out how little thought has gone into the risk/reward equation for insurers and reinsurers and the use of social media.

Here I’ll look at the most common risks associated with using social media in insurance and reinsurance. (more…)

Who to follow: insurance and reinsurance businesses in social media

Thursday, April 8th, 2010

Happy Easter, one and all. After  a few days off, I’m back at work, ploughing through my to-do list, which includes writing this blog following the Easter break.

I was going to look at the risk/rewards of social media in our world, but I will leave that harder subject for next week – and ease myself in with a short list on who to follow, look out for and, quite frankly, copy. (more…)

It’s not rocket science… Social Media and insurance and reinsurance

Friday, March 26th, 2010

hamiltonI had a busy week last week in Bermuda, with the excellent World Insurance Forum, a breakfast briefing on social media for international business, and helping organise, PR and co-chair Reinsurance Magazine’s Bermuda Reinsurance Club. I managed to zip around on a moped for a while, re-living my youth, but did not make it to swim with the dolphins again – next time when the wind is not so high.

The World Insurance Forum was video cast, so if you were not there, you can watch it. Some really good sessions to watch if you are stuck in an airport with an iphone and some time to spare – very modern and 2.0 of WIF to record the sessions. And there was lots of great coverage of the Bermuda Reinsurance Club both before the event (well, I am a PR person…) and after…with cover in Bernews, four stories in The Royal Gazette (the best two linked here) and The Bermuda Sun. (more…)

Forums, Social Media and Reinsurance Clubs… all in sunny Bermuda

Wednesday, March 10th, 2010

BUEI I’ve got a busy week ahead. I’m off to Bermuda for a week on Sunday and have a hectic schedule. Not only is the World Insurance Forum on, with a dazzling array of top CEOs on show, with its associated lunches and dinners, but the week is stacking up with other events too.

First of all, on the quest to enlighten all those who will listen, I’m holding a breakfast briefing for International Business on Monday morning (March 15) on how they can use social media. International Business is the term used in Bermuda for companies that are domiciled there but do  not do business with the locals, so it is the likes of Renaissance Re, AXIS,Arch, Endurance, Ariel Re…. there are quite a few of them. Anyhow, I’m on a mission with Goldgerg Segalla’s top blogger and LinkedIn master Dan Gerber, to show all who are willing to listen in a room in BUEI that social media can be for grown ups – and can be used in a corporate way. Thanks to @MunichReAmerica and @RiskDebate (Zurich) for calling it a “must attend event” on Twitter. (more…)

More on insurance, reinsurance and social media

Tuesday, January 26th, 2010
A young Cindy

A young Cindy

As the new year starts, pr and marketing departments in the insurance and reinsurance markets are starting to keep their promise to take social media on board. Slowly but surely, the market is recognising how powerful a tool social media can be as part of a marketing or public relations campaign.

Evidence is there – Zurich has a shiny and brilliant new blog called Zurich Risk Debate headed up their equally brilliant chief economist Daniel Hofmann. (more…)

Reinsurance and insurance social media – ones to watch in 2010…

Friday, January 8th, 2010

As we start a new year, I though my first blog of 2010 would be a list of who to watch and listen to in the world of reinsurance and insurance in the context of social media. It is still quite a small list, and if you know of anyone I’ve missed out, please let me know and I’ll keep updating it. (more…)