The risk and rewards of Facebook for insurers and reinsurers

July 26th, 2010 Posted by Mairi

Part 1

The risks of Employees:

Last week Facebook hit half a billion active users. Many in the insurance and reinsurance world would say “so what”, but in the most basic business, let alone complex risk management, Facebook’s risks and rewards have to be understood.

facebook imageIf you don’t know the risks with employees – here they are: basically your staff can go on and do oodles of reputational damage if you: a) hire substandard people who don’t know the boundaries; and b) don’t tell them they can’t. From criticising competitors to revealing trade secrets, Facebook is number 1 when it comes to giving managers the jitters. Read the rest of this entry »

reinsurance YouTube video a huge hit with over 21,500 viewers

July 15th, 2010 Posted by Mairi

In the worlds of wholesale insurance and conservative reinsurance, we are not really into gimmicky or flashy marketing campaigns.

But it is interesting to note that even for us, YouTube can work. We may not be on the same level as Old Spice Man – see here:

He has sadly ended his successful YouTube/Twitter campaign.

One REINSURANCE video has shown we can make a difference and here it is:

Called The New Insurance Tax, it is a YouTube video for the Washington-based  Coalition for Competitive Insurance Rates shows just how powerful new social media tools can be – but only if you have a good, clear message. Read the rest of this entry »

YouTube…? In reinsurance? Twitter…? For risk managers? What is the world coming to…

June 18th, 2010 Posted by Mairi

Woo-hoo. The revolution is coming. This week we saw Airmic (RIMS for the UK) tweet up. In other industries, this may not seem such a big deal, but in the insurance and reinsurance/ risk management world, it is a mini-revolution. Big screens showed every time anyone tweeted with #AIRMIC2010 – and it really made an impact during the conference.

And at the same time the reinsurance industry started using YouTube. As I write, there have been 12,244 views of the video – which is a lot if you are not a cute kitten falling off a workspace or a child getting whacked by their brother. Called “The New Insurance Tax” it shows how people and businesses buy insurance, then this risk is offset by the insurers buying reinsurance. There is even a fan page on facebook... Read the rest of this entry »

Watch out – here comes Hurricane season

May 28th, 2010 Posted by Mairi
Hurricane Ike 2008

Hurricane Ike 2008

The start of the Atlantic hurricane season on June 1 never really meant that much to me until I went to live in Bermuda and within the first month became glued to the weather reports as swirls of clouds spun slowly towards this unprotected dot in the middle of the Atlantic.

As it came nearer, I was surprised by the ferocity of the winds bending and stripping the trees, the swell that turned the turquoise ocean to dark muddy water, the rip currents that pulled the sand from under your feet and made you retreat from the water’s edge quickly. Read the rest of this entry »

Social Media in insurance lesson 1: Measuring the buzz

May 17th, 2010 Posted by Mairi

I was just writing text for a slide about measuring the buzz of social media for a webinar I’m doing later this week for lawyers in the US, and I thought it would be good to share some of this information on this blog.

I’m presenting with the great Dan Gerber of US law firm Goldberg Segalla and we will be talking to several hundred corporate lawyers who specialise in insurance and reinsurance on the call through a slideshow on using social media for client development as part of a programme set up by the International Association of Defense Counsel. Read the rest of this entry »

The risk/reward of social media in insurance and reinsurance

April 19th, 2010 Posted by Mairi

weightsOur industry deals with risk every  minute of every day. So it is a little surprising to find out how little thought has gone into the risk/reward equation for insurers and reinsurers and the use of social media.

Here I’ll look at the most common risks associated with using social media in insurance and reinsurance. Read the rest of this entry »

Who to follow: insurance and reinsurance businesses in social media

April 8th, 2010 Posted by Mairi

Happy Easter, one and all. After  a few days off, I’m back at work, ploughing through my to-do list, which includes writing this blog following the Easter break.

I was going to look at the risk/rewards of social media in our world, but I will leave that harder subject for next week – and ease myself in with a short list on who to follow, look out for and, quite frankly, copy. Read the rest of this entry »

It’s not rocket science… Social Media and insurance and reinsurance

March 26th, 2010 Posted by Mairi

hamiltonI had a busy week last week in Bermuda, with the excellent World Insurance Forum, a breakfast briefing on social media for international business, and helping organise, PR and co-chair Reinsurance Magazine’s Bermuda Reinsurance Club. I managed to zip around on a moped for a while, re-living my youth, but did not make it to swim with the dolphins again – next time when the wind is not so high.

The World Insurance Forum was video cast, so if you were not there, you can watch it. Some really good sessions to watch if you are stuck in an airport with an iphone and some time to spare – very modern and 2.0 of WIF to record the sessions. And there was lots of great coverage of the Bermuda Reinsurance Club both before the event (well, I am a PR person…) and after…with cover in Bernews, four stories in The Royal Gazette (the best two linked here) and The Bermuda Sun. Read the rest of this entry »

Forums, Social Media and Reinsurance Clubs… all in sunny Bermuda

March 10th, 2010 Posted by Mairi

BUEI I’ve got a busy week ahead. I’m off to Bermuda for a week on Sunday and have a hectic schedule. Not only is the World Insurance Forum on, with a dazzling array of top CEOs on show, with its associated lunches and dinners, but the week is stacking up with other events too.

First of all, on the quest to enlighten all those who will listen, I’m holding a breakfast briefing for International Business on Monday morning (March 15) on how they can use social media. International Business is the term used in Bermuda for companies that are domiciled there but do  not do business with the locals, so it is the likes of Renaissance Re, AXIS,Arch, Endurance, Ariel Re…. there are quite a few of them. Anyhow, I’m on a mission with Goldgerg Segalla’s top blogger and LinkedIn master Dan Gerber, to show all who are willing to listen in a room in BUEI that social media can be for grown ups – and can be used in a corporate way. Thanks to @MunichReAmerica and @RiskDebate (Zurich) for calling it a “must attend event” on Twitter. Read the rest of this entry »

March Madness – reinsurance and insurance conferences a go-go

February 22nd, 2010 Posted by Mairi

I’m dusting off my conference gear this week as March is going to be packedglobe full of reinsurance-relevant conferences – so if you need to work up your air miles, here is a guide to the best on this month.

This list takes you from Qatar, to Bermuda, to Arizona, to Dublin – a nice round of geographies and subjects being covered. Read the rest of this entry »